Purpose
Responsible for driving the branch revenues through effective sales process management for all products (DP, International, Retail, Cargo, E-Retail) and revenue enhancement via channel partners
Key Responsibilities
Financial
Maximize branch revenue performance in terms of actual sales growth and profitability as against targeted numbers; Take appropriate steps to reduce deviations, if any
Enhance profitability of all branch customers and key accounts on a periodic basis; Identify issues, if any, and develop plans to meet the set profitability targets
Monitor and track product-wise yields on a periodic basis; Identify issues, if any, and develop plans to meet the set yield targets
Operational
Ensure adherence to Standard Operating Procedures (SOPs) for the branch sales
Maximize revenues for all products (DP, International, Retail, Cargo, E-Retail) in the branch through the effective sales strategies
Implement sales and marketing plans for driving revenues, market share and profitability of all products in the branch
Ensure adherence to the product pricing guidelines
Maximize branch revenues through development of channel partners
Enhance percentage collections as per the set logic remittance and DSO targets
Ensure updation of prospects (potential clients) details in SAFFHIRE software package on a daily basis
Timely communicate & coordinate with internal & external customers on service issues, if any
Key Result Areas and Key Performance Indicators
S. No Key Result Areas Key Performance Indicators
1 Growth in Branch Revenues % achievement on product-wise revenue and channel wise revenue targets in the branch (for all products) Achievement of yield targets (Yield / piece) for all products
2 Drive Market Growth % increase in revenues from certain identified Industry Segments (e.g. Automotive, Life Sciences, etc.) / identified customers within the branch
3 Drive enhancement in revenues via channel partners in the Branch Revenue targets achieved as per plan through RSPs and other channel partners
4 Ensure timely collections for the Branch Logic Remittance target Account Receivables (% reduction in receivables in excess of 60 days, 90 days, 150 days)
5 Drive Sales capability, productivity and adherence to process Adherence to Sales KPIs
6 Ensure Effective Development of New Products Support in new Product Development and launch in Branch as per plan