Sales Manager
Drive the area revenues through effective sales process management. Responsible for sales for all products (DP, International, Retail, Cargo, E-Retail) and revenue enhancement via channel partners (Regional Service Providers, Consolidators, FCCs, OSCs, etc.)
Key Responsibilities
Financial
- Review and monitor the area revenue performance in terms of actual sales growth and profitability as against targeted numbers; take appropriate steps to reduce deviations, if any
- Evaluate profitability of all area customers and key accounts on a periodic basis; identify issues, if any, and develop plans to meet the set profitability targets
- Track product-wise yields on a periodic basis; identify issues, if any, and develop plans to meet the set yield targets
Operational
- Manage the sales process for the area and drive revenues for all products (DP, International, Retail, Cargo, E-Retail) in the area through the area sales teams
- Ensure adherence to Standard Operating Procedures (SOPs) by all sales teams and channel partners in the area
- Implement sales and marketing plans (as per organization strategy) for driving revenues, market share and profitability of all products in the area, in collaboration with the branch sales team
- Negotiate rates & service offers with customers as per the set purviews, in consultation with area head on case to case basis
- Develop & retain existing customers and achieve base targets set for the products on a monthly basis
- Ensure enhancement in revenue in the area through development of channel partners
- Monitor channel partner performance, in terms of revenue generations, sales, profits, etc. generated from them on a regular basis and take corrective actions, if any
- Ensure that the area achieves collections as per set logic remittance and DSO target
- Ensure updation of prospects details in SAFFIRE software package on a daily basis
- Communicate & interact with internal & external customers on service issues
People
- Provide direction, guidance and support to employees within the sales team in the area to help them discharge their duties effectively
- Ensure that the sales team in the area is adequately staffed as per the manpower requirements
Key Result Areas and Key Performance Indicators
1. Growth in Area Revenues
- % achievement on product-wise revenue and channel wise revenue targets in the area (for all products)
- Achievement of yield targets (Yield / piece) for all products
2. Drive Market Growth
- % increase in revenues from certain identified industry segments (e.g. automotive, life sciences, etc.) / identified customers within the area
3. Drive enhancement in revenues via channel partners in the area
- Revenue targets achieved as per plan through RSPs and other channel partners
4. Ensure timely collections for the area
- Logic remittance target
- Account receivables (% reduction in receivables in excess of 60 days, 90 days, 150 days)
5. Drive sales capability, productivity and adherence to process
6. Ensure effective development of new products
- Support in new product development and launch in area as per plan
7. Ensure performance driven culture
- Adherence to performance management system timelines and guidelines
8. Drive employee morale and engagement