Area Revenue Manager
Drive the area revenues through effective sales process management. Responsible for sales for all products (DP, International, Retail, Cargo, E-Retail) and revenue enhancement via channel partners (Regional Service Providers, Consolidators, FCCs, OSCs, etc.).
Key Responsibilities
Financial
- Review and monitor the area revenue performance in terms of actual sales growth and profitability as against targeted numbers; take appropriate steps to reduce deviations, if any.
- Evaluate profitability of all area customers and key accounts on a periodic basis; identify issues, if any, and develop plans to meet the set profitability targets.
- Track product-wise yields on a periodic basis; identify issues, if any, and develop plans to meet the set yield targets.
Operational
- Manage the sales process for the area and drive revenues for all products (DP, International, Retail, Cargo, E-Retail) in the area through the area sales teams.
- Ensure adherence to standard operating procedures (SOPs) by all sales teams and channel partners in the area.
- Implement sales and marketing plans (as per organization strategy) for driving revenues, market share, and profitability of all products in the area, in collaboration with the branch sales team.
- Negotiate rates & service offers with customers as per the set purviews, in consultation with area head on case to case basis.
- Develop & retain existing customers and achieve base targets set for the products on a monthly basis.
- Ensure enhancement in revenue in the area through development of channel partners.
- Monitor channel partner performance, in terms of revenue generations, sales, profits, etc. generated from them on a regular basis and take corrective actions, if any.
- Ensure that the area achieves collections as per set logic remittance and DSO target.
- Ensure updation of prospects details in SAFFIRE software package on a daily basis.
- Communicate & interact with internal & external customers on service issues.
People
- Provide direction, guidance, and support to employees within the sales team in the area to help them discharge their duties effectively.
- Ensure that the sales team in the area is adequately staffed as per the manpower requirements.
Key Result Areas and Key Performance Indicators
1. Growth in Area Revenues
- % achievement on product-wise revenue and channel wise revenue targets in the area (for all products)
- Achievement of yield targets (Yield / piece) for all products
2. Drive Market Growth
- % increase in revenues from certain identified industry segments (e.g. automotive, life sciences, etc.) / identified customers within the area
3. Drive Enhancement in Revenues via Channel Partners in the Area
- Revenue targets achieved as per plan through RSPs and other channel partners
4. Ensure Timely Collections for the Area
- Logic Remittance target
- Account Receivables (% reduction in receivables in excess of 60 days, 90 days, 150 days)
5. Drive Sales Capability, Productivity and Adherence to Process
6. Ensure Effective Development of New Products
- Support in new product development and launch in area as per plan
7. Ensure Performance Driven Culture
- Adherence to performance management system timelines and guidelines
8. Drive Employee Morale and Engagement