Sales Development Representative

Sales Development Representative

The Sales Development Representative (SDR) is responsible for identifying, engaging, and qualifying prospective brands evaluating new 3PL, warehousing, or fulfillment partners. This role blends inbound qualification, outbound account-based prospecting, CRM-driven workflows, and event follow-up to generate an early-stage pipeline for the Business Development team.

The ideal candidate is organized, proactive, a strong communicator, and comfortable speaking with operations, supply chain, logistics, and e-commerce leaders.

Duties and Responsibilities

Inbound Lead Management

• Respond quickly to inbound inquiries, marketing-generated leads, and content-driven interest.
• Qualify inbound prospects based on ICP criteria such as order volume, SKU complexity, shipping footprint, and operational needs.
• Convert qualified interest into introductory meetings for the Business Development team.

Outbound Prospecting (ABM-Aligned)

• Execute targeted outbound sequences using Amplemarket and Zoho CRM.
• Prospect into ABM-designated accounts across fashion, beauty, footwear, luxury, lifestyle, and D2C categories.
• Personalize outreach using brand research, supply chain context, and logistics pain points.
• Engage supply chain directors, warehouse leaders, operations managers, and eCommerce executives.

Event & Trade Show Follow-Up

• Support pre-event outreach to top-priority attendees and prospective brands.
• Assist with scheduling on-site meetings leading up to major industry events.
• Conduct structured follow-up (within 24 hours) on booth traffic, badge scans, and event-generated leads.

CRM & Pipeline Accuracy

• Maintain complete, organized records of all outreach, conversations, and lead progression within Zoho CRM.
• Follow established workflows, outreach sequences, and lead disposition guidelines.
• Use dashboards to track activity levels, engagement rates, meetings set, and conversion metrics.
• Ensure smooth, thorough handoffs to senior Sales team members.

Cross-Functional Alignment

• Collaborate with Marketing to support ABM initiatives, content campaigns, and targeted messaging.
• Leverage case studies, vertical-specific assets, and approved email sequences to strengthen outreach.
• Share insights on objections, competitor references, and ICP trends to help refine Sales and Marketing strategy.